Green House Agency’s Experiential experts were asked to create an immersive and shareable brand experience for the 2023 Dansani x runDisney event with a focus on sustainability. The goal was to amplify beyond the booth to ensure the experience connected consumers to the brand and its mission.
The activation was a huge success, and the team was able to showcase leadership in sustainability innovation by using all recycled and reused materials in the event
footprint. Over 50,000 samples of the new 10oz 100% recycled rPET bottles were distributed during the event.
“The (Green House) team was amazing at pivoting, problem-solving, adapting and making it a smooth event while being congratulated as one of the best booths there.” – Associate Brand Manager, Coca-Cola Limited