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Art Behind the Glass

Woodford Reserve

Client:Woodford Reserve

Scope of work:Creative Strategy, Brand Ambassador Programming, Activation

Year:2021

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Woodford Reserve

Discovery

Brown Forman, a Green House client and partner of over sixteen years, tasked us with developing an engaging event to celebrate Women’s History Month and help local bartenders embrace their creativity, while increasing brand exposure.

Creation

The solution was executing a live art show, featuring female bartender artists. These artists crafted unique Woodford Reserve cocktails that were themed with their stunning masterpieces.

Evaluation

Not only did the event have high attendance, but the event was shared to over 21,000 consumers online via social media. Art, women, and of course, Woodford Reserve were celebrated for their impactful and unique creativity.

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