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Honestly Amazing Growth

Honest Tea

Client:Honest Tea

Scope of work:Strategy, OSM, Account Services

Year:2021

Honest Tea

Discovery

Honest Brand, an emerging water brand within the Coca-Cola portfolio, approached us to increase awareness and drive sales volume in on-premise and retail channels across the US.

Creative

Utilizing a dedicated team of Field Sales Managers (FSMs) and Retail Activation Specialists, with Feet on the Street marketing programming, we helped Honest Brand cultivate new points of distribution and successfully expand product placement nationwide.

Evaluation

The results of the program were a huge success and has led to the incremental growth of the program. In a year to year comparison (2020 to 2021), PET volume in the month of April for Liberty experienced a 86% lift, Coke Northeast experienced a 163% lift, while Reyes experienced a 84% lift. This growth is directly correlated to the hard work of the Greenhouse Field Sales Managers.

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