Home
About
Approach
Work
Careers
News & Press
Contact

Home
About
Approach
Work
Careers
News & Press

The Power of Augmented Reality

19 Crimes

Client:19 Crimes

Scope of work:Creative Strategy, Activation, Account Services

Year:2021

19 Crimes

Discovery

Treasury Wine Estates, the world’s largest pure play wine company, approached us to create and execute an engaging national Virtual & Augmented Reality sampling program for their rebellious wine – 19 Crimes. The aim was to drive brand awareness, share the story behind the wine and cultivate a unique consumer engagement strategy through digital technology.

Creation

The solution was utilizing smartphone technology via the creation of an application that would bring the labels of wine to life and a personalized mugshot experience that consumers could enjoy upon their trip to their favorite grocery or spirits store. Shoppers could have their very own mugshot photo taken and placed on their 19 Crimes wine bottle.

Evaluation

The results were a resounding success, the brand saw conversion rates soar to 47% defying current industry standards. On average, sixty consumers were sampled at each activation increasing brand exposure. Along with the strong increase in sales and engagement, the campaign was awarded the Gold Reggie Award for Content Marketing in 2018.

Share project:

Related
Projects

Drink

Dunkin'

Dunkin’ and Growin’

Dunkin' and Growin'

Drink

AHA

AHA Sparkling Water

Making a splAHAsh

Want to grow with us?

Let’s Grow Something Great Together

Do you have an exciting brand engagement opportunity?

HQ:

4100 Birch St., Suite 500
Newport Beach, CA 92660

Call Us: (949) 748-6076

Locations

Newport Beach

Los Angeles

New York

Miami

Toronto

Mexico City

About
Approach
Work
Careers
Press

© Green House Agency 2023 All rights reserved.