Stella Rosa

Client:Riboli Family Wine

Scope of work:Experiential

Year:2022

Discovery

Deliver a standout moment at Outside Lands festival to increase brand awareness, a premium aesthetic, and amplify the digital footprint.

Creation

A destination branded ‘Palazzo Rosa’ experience to sample and optimize social media opportunities.

Evaluation

Outside Lands Festival Aug 12-14 2022 sold out all 300 cases and sampled 15k+ customers with 30% conversion sold (4.5K).

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